VisitBritain holds firm on 1mn Indian tourist target; pushes North England as the next big draw for travel trade
Through the Great North Destination Showcase held in Delhi & Mumbai, VisitBritain is turning its focus to regional dispersal, more bespoke travel experiences, the winter travel season ahead and deeper trade engagement. The destination board has already set its sights on Indian visitor spending moving up to £1.5 billion by 2030.
