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Sri Lanka Tourism unveils strategic tourism roadmap & global marketing overhaul

Sri Lanka Tourism unveils strategic tourism roadmap & global marketing overhaul

Sri Lanka has officially launched two major consultancy projects funded by the World Bank’s Grant Facility for Project Preparation (GFPP), marking a pivotal step in the nation’s tourism development agenda.Prof. Ruwan Ranasinghe, Deputy Minister of Foreign Affairs, Foreign Employment and Tourism, announced that these initiatives are designed to build a more resilient, globally competitive...