The Georgian National Tourism Administration (GNTA) successfully concluded its two-city roadshow series in Chennai and Bengaluru, reaffirming India’s growing importance as a key source market and spotlighting Georgia as one of the most exciting emerging destinations for Indian travellers. Centred around the destination’s campaign message, “Yeh Dil Phir Jeene Laga,” the roadshows showcased...

Long-haul favourites, however, are losing momentum. Bookings to France (–54 percent), Germany (–37 percent), Australia (–54 percent), the United States (–34 percent), and New Zealand (–65 percent) are declining sharply. High fares, longer travel time, and more complex planning are pushing travellers toward closer, better-value experiences.