NYC Tourism + Conventions appoints Fred Dixon as President & CEO
New York City Tourism + Conventions announced the appointment of Fred Dixon as President and CEO. He will assume the role on December 1, 2026. Dixon returns to NYC Tourism + Conventions following more than two years as President and CEO of Brand USA, the nation’s destination marketing organisation focused exclusively on increasing international visitation to the United States...
Brand USA launches revamped website to elevate partner engagement
Brand USA, the destination marketing organisation for the United States, announced the launch of a rebuilt and reorganised corporate website that puts economic impact data, partner program information, industry resources, and a redesigned press room within easier reach of everyone with no login required...
Brand USA unveils “More to Love” campaign for international World Cup fans
Brand USA, the destination marketing organisation for the United States, unveiled “More to Love,” a new social-first series featuring “Take Me Home, Country Roads” designed to capitalise on the tourism tailwinds of the FIFA World Cup 2026. This campaign aims to convert one-time tournament attendees into long-haul repeat visitors by showcasing the breadth of the U.S. travel product beyond...
