Brand USA, the destination marketing organisation for the United States, unveiled “More to Love,” a new social-first series featuring “Take Me Home, Country Roads” designed to capitalise on the tourism tailwinds of the FIFA World Cup 2026. This campaign aims to convert one-time tournament attendees into long-haul repeat visitors by showcasing the breadth of the U.S. travel product beyond...

As the 2026 summer season progresses, data from Sojern, RateGain’s AI-powered travel platform, reveals a global landscape defined by resilience. Despite geopolitical tensions and rising costs, travel demand remains robust, though consumer choices are increasingly shaped by pricing sensitivity and major events like the FIFA World Cup. “This summer is unlike any we’ve seen before,” said Mark...

The campaign is launched to accelerate growth ahead of 2026, a milestone year marked by the FIFA World Cup, America’s 250th anniversary, and the Route 66 centennial.