Through the Great North Destination Showcase held in Delhi & Mumbai, VisitBritain is turning its focus to regional dispersal, more bespoke travel experiences, the winter travel season ahead and deeper trade engagement. The destination board has already set its sights on Indian visitor spending moving up to £1.5 billion by 2030.

The World Travel & Tourism Council (WTTC) warns that plans to give mayors in England the power to impose uncapped overnight visitor levies risk making the UK less competitive as a global destination, with higher costs threatening to divert visitors, spending, and future investment to competing markets...