Baden-Württemberg, Germany’s state in the southwest, has launched dedicated tourism initiatives in India as part of its efforts to engage one of the world’s fastest-growing outbound travel markets. Through a series of targeted trade and public relations activities in partnership with AVIAREPS India, the destination aims to build awareness among Indian travellers and the travel trade, while...

The roadshow brought together international partners, including Scalo Milano and Trenitalia from Italy; Mini Europe, Atomium, Belgium Beer World, and Visit Brussels from Belgium; Sarova Hotels & Resorts from Kenya; and the Utah Office of Tourism along with American Airlines from the United States. Almost 200 agents attended.