Up to 40% of Indian travellers choose holidays based on cuisine: Pickyourtrail
Food is no longer just a part of the travel experience; it is becoming the reason many Indians travel. According to insights from Pickyourtrail, culinary experiences are emerging as a key driver of international travel decisions, with nearly 40% of travellers now identifying food and local cuisine as a major factor while planning overseas holidays. More notably, 30-40% of travellers..
