Brand USA, the destination marketing organisation for the United States, unveiled “More to Love,” a new social-first series featuring “Take Me Home, Country Roads” designed to capitalise on the tourism tailwinds of the FIFA World Cup 2026. This campaign aims to convert one-time tournament attendees into long-haul repeat visitors by showcasing the breadth of the U.S. travel product beyond...

Brand USA is expanding its travel trade Ambassador Program in 2026, bringing the initiative to India for the first time as part of a major international rollout. The program will scale across Brand USA’s core markets with a goal of appointing 250 travel trade Ambassadors by July 4, 2026, in alignment with America250 – the United States’ 250th anniversary...

The hub, America the Beautiful Game, is now live and is a go-to resource for discovering things to do, and an initial set of AI-powered sample road trip itineraries that connect all 11 U.S. host cities with nearby destinations and experiences.

The campaign is launched to accelerate growth ahead of 2026, a milestone year marked by the FIFA World Cup, America’s 250th anniversary, and the Route 66 centennial.