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Jamaica targets USD 10 bn tourism earnings with ‘10x10x10x’ vision

Jamaica targets USD 10 bn tourism earnings with ‘10x10x10x’ vision

Jamaica’s Minister of Tourism, Edmund Bartlett, has launched a bold new strategic blueprint for the nation’s visitor economy: the '10x10x10' Vision, targeting 10 million annual visitors and USD10 billion in total tourism earnings within the next decade. This builds upon a Q1 performance where Jamaica welcomed more than one million visitors and generated USD 956 million in earnings during...