With this addition, Sterling now operates 12 resorts in Uttarakhand and 80 resorts across India. 

Sterling Holiday Resorts has announced the launch of Sterling Lake View Sattal, its newest resort in Uttarakhand. With this addition, Sterling now operates 12 resorts in Uttarakhand and 80 resorts across India, further strengthening its presence in one of the country’s most diverse hospitality markets.

The 24-room resort, located close to Sattal Lake, provides a base for families, couples and nature enthusiasts to experience Sattal through birdwatching, forest walks and outdoor experiences rooted in the surrounding landscape. 

The launch reflects Sterling's evolving Destination Architect philosophy—looking beyond the addition of individual hotels and resorts to understand what makes a destination distinctive, developing experiences around that character, and connecting destinations into larger travel circuits.

Speaking on the launch, Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts, said, “Sattal is a good example. Its seven lakes, forests and rich biodiversity give it an identity quite different from the more established hill destinations of Kumaon. Sterling Lake View Sattal allows us to bring that character alive through nature, birding and slower travel, while connecting it naturally with Bhimtal, Nainital, Kainchi Dham and the wider Kumaon region. A resort gives us presence in a destination; a connected circuit gives us relevance across a region. Our ambition is to keep connecting established destinations with emerging micro-markets and give travellers more compelling ways to discover India.”