Sterling marks its debut in Varanasi with 33-key property

The hotel features 33 contemporary rooms and dining options including RASA KASHI and KASHI REGALIA.

Sterling Holiday Resorts Limited has announced its entry into Varanasi with the opening of Sterling Varanasi.

Located near the revered Sankat Mochan Hanuman Temple, the hotel features 33 contemporary rooms, including the Premier Rooms with balconies offering views of Kashi. The dining options include hotel’s vegetarian restaurant, RASA KASHIand KASHI REGALIA, a partially covered glass-roof venue with 180-degree views across Varanasi, on the fifth floor.

With Ayodhya, Haridwar, Rishikesh, Guruvayur, Tiruvannamalai, Pushkar, Madurai and Puri already part of its network, Varanasi adds an important destination to the company’s growing spiritual travel footprint.

Commenting on the opening, Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts (SHRL), said, “Our strategy is to understand why India travels and build around those reasons. Spiritual travel has always been one of India’s most enduring travel motivations; what is changing is the traveller and the experience around the journey. In Varanasi, the reason to travel may begin with faith, but the journey can extend into family, culture, cuisine, history and discovery. Our role is to make that experience more comfortable, reliable and meaningful. Kashi therefore becomes an important addition to Sterling’s destination-led growth strategy.”

Arya Vishwajeet Singh, Aditi Group, Owner of Sterling Varanasi, said, “Our vision was to create a contemporary hospitality address that understands why people come to Varanasi and makes that journey easier and more comfortable. Sterling brings the brand reach, operating expertise and distribution strength to establish the property as a trusted hospitality address in the city.”