The Singapore Tourism Board has announced the appointment of Knack Marketing as their marketing representatives for South India. As the STB continues to build its presence and engagements in South India, Knack Marketing, a travel specialist that offers sales and marketing services for a variety of tourism products, will spearhead its operations in Chennai and Bengaluru.
Speaking of the appointment, Chang Chee Pey, Executive Director, South Asia Middle East and Africa, STB said, “South India is a major source market for leisure, MICE, overseas school trips and cruise travel to Singapore. STB has been very active in the market for more than a decade now and will continue to work closely with our partners to bring travellers to Singapore. We are confident that Knack Marketing will help us further develop a strong and positive brand perception of Singapore, enticing travellers to visit and re-visit the country to enjoy its varied range of experiences.”
On being appointed as the marketing representatives, Medha Sampat, Founder, Knack Marketing said, “We are absolutely delighted to be so closely associated with Singapore. The destination offers world class attractions which keep evolving constantly and continues to surprise travellers with every visit. The fantastic connectivity, easy access, great appeal and progressive nature, has made Singapore a preferred destination for the Indian traveller. We want travellers from South India to explore more of this dynamic country and enhance their holiday experience.”
