Starwood Hotels & Resorts announced that its Four Points brand will more than double its footprint in India over the next five years with the signing of three new hotels and landmark debuts in Bhopal, Vijayawada and Vembanad Lake in Kerala.
Dilip Puri, Managing Director India and Regional Vice President South Asia, Starwood Hotels & Resorts, said: “India today is still an ‘under-hoteled’ market, and the demand for high-caliber lodging is expected to far exceed current supply for at least the next three to five years. As domestic travel increases and Indian travelers continue to demand more sophistication in terms of both quality and experience, we have significant opportunity to grow our brands across the spectrum in gateway cities and tertiary markets as well as in resort destinations.”
Starwood currently operates nine Four Points Hotels across India, including properties in Agra, Ahmedabad, Bengaluru, Dehradun, Jaipur, Pune, Mumbai, New Delhi and Visakhapatnam. Seven other hotels are in the pipeline inDahej, Gurgaon, Tirupati, Vadodara, Aurangabad, Hyderabad and Tiruchirappalli.
Sudeep Jain, Vice President Acquisitions and Development, South Asia Starwood Hotels and Resorts, added: “Tier 2 markets provide untapped growth opportunities for us, particularly for our Four Points brand. As the urban Indian landscape continues to evolve, demand will come from new markets and leisure destinations and we believe our widely recognized and admired brands are well-positioned to meet this demand.”
Boasting Starwood’s largest pipeline, the brand is set to grow its global footprint by fifty percent in the next five years and India will continue to play a key role in driving this growth momentum for the brand.
