The latest edition of OYO Cultural Travel 2022 Roundup Report reveals that the travel recovery in India is driven by religious fervour. The report highlights that Varanasi is the top religious destination for bookers across India followed by Tirupati, Puri, Amritsar and Haridwar. Alongside these cities, Shirdi, Rishikesh, Mathura, Mahabaleshwar and Madurai are the other strong spiritual tourism destinations in India, witnessing maximum growth in bookers over the past year.
As per OYO’s booking data analyzed between August to October 2022, Varanasi emerged as the top destination with maximum footfall on the 13th of August due to the festive holiday season in India. Also, the maximum increase in bookings has been observed across Shirdi, Tirupati and Puri at 483%, 233% and 117% respectively. A zone-wise breakdown of spiritual tourism in India indicates North India as the most favoured spiritual destination followed by South, West and East regions.
