Spark by Hilton debuts in Asia Pacific; opens 2 hotels in Bengaluru & Goa
Spark by Hilton
The brand aims to open 150 Spark by Hilton hotels across the country.
Hilton announced the opening of Spark by Hilton hotels in Bengaluru and Goa, marking the arrival of the brand in Asia Pacific. The openings said to build on Hilton’s strategic agreement with Olive Hospitality to open 150 Spark by Hilton hotels across the country.
The brand is said to have scaled rapidly across established and emerging markets, with over 240 operating hotels and nearly 230 properties in the pipeline across the US, UK, Canada and other international markets.
Spark by Hilton Bengaluru Marathahalli Outer Ring Road, the 82-key hotel, sits at the heart of Marathahalli. Meanwhile, the 64-key Spark by Hilton Goa Calangute brings the brand to leisure travellers, group stays, corporate offsites and travel agent-led demand.
Zubin Saxena, Senior Vice President, Regional Head, South Asia, Hilton, said, “The modern Indian traveller is evolving rapidly, with guests increasingly seeking branded stays that deliver quality, convenience and consistency. Spark by Hilton addresses that need directly, and our partnership with Olive Hospitality gives us the platform to move at the pace this market deserves. With these first two openings, we are introducing a product that resonates strongly with today's practical traveller while maintaining Hilton’s trusted service standards."
Each of these offerings has reportedly been designed to reduce friction and deliver greater ease throughout the stay. Technology-enabled features, including digital check-in, digital key, service request support and Hilton Honours app integrations, are designed to create a more seamless guest experience.
Andrew Ling, Regional Head, Focused Service & All-Suites Brands, Asia Pacific, Hilton, said, “Spark by Hilton was created around a simple belief: travellers should not have to compromise between value and a quality stay. By delivering reliable essentials, thoughtful simplicity, and friendly hospitality, the brand helps guests feel confident they have made a smart choice. For travellers seeking to maximise the value of their trip, Spark focuses on what matters most, offering a dependable, high-quality experience at an attainable price point. We are thrilled to introduce the brand to India and believe these openings will bring a fresh perspective to the value-orientated segment.”
Kahraman Yigit, Co-founder & CEO, Olive Hospitality, said, “We believe Spark by Hilton has the potential to redefine what value-driven hospitality looks like in India. What makes the brand especially relevant for this region is its ability to scale efficiently through conversions, backed by the strength and global recognition of Hilton. The model is designed to unlock growth across markets where branded hospitality supply remains limited while offering owners a faster pathway into an institutional hospitality ecosystem and ensuring guests benefit from Hilton’s global standards and award-winning loyalty programme. Together with Hilton, we are helping shape a more organised and reliable mid-market segment for India’s next generation of travellers.”
