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HomeNewsTATOSOTC Travel Unveils Digital Campaign ‘Your Holiday is calling’

SOTC Travel Unveils Digital Campaign ‘Your Holiday is calling’

SOTC Travel launches its new campaign ‘We are for Holidays’, focusing on the preferences of the new age traveler.

The video promotion campaign features a link to a newly created microsite– ‘Holiday Deals’ featuring SOTC Travel’s best offers and holidays categorized under various themes such as, Adventure & Experiences, Romantic Getaways, Wildlife & Nature, Relaxation & Wellness and Short Breaks – India and International.

Daniel D’souza, President & Country Head – Holidays, SOTC Travel said, “Our new campaign reiterates that ‘we are for holidays’, and so to cater to our new age customers we have created a short/crisp film that encapsulates how holidays leave a positive impact on a customer’s mind making them relive their favorite moments.”

The newer generation seeks experience-led holidays at a great value proposition, thus to cater to our young customer segment we have created a dedicated page that offers thematic holidays with exceptional itineraries coupled with unique deals making them a great value proposition.”

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