Scenic Group, Polarverse Seacations partner to drive growth of Scenic & Emerald Ocean Yachts in India
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The collaboration will focus on building brand awareness for ultra-luxury and boutique ocean yachting across India; and expanding trade engagement through direct support for travel advisors and tour operators.
Scenic Tours APAC Pte. Ltd. and Polarverse Seacations Pvt. Ltd, announced a strategic partnership to drive the growth of Scenic Ultra-Luxury Cruises and Emerald Luxury Cruises’ ocean yacht experiences in the Indian market.
The collaboration brings together Scenic Group’s luxury ocean cruising fleet with Polarverse’s specialist expertise in expedition and small-ship travel. The partnership directly addresses the surging demand among Indian travellers for immersive, highly personalised luxury journeys.
Anthony Laver, Scenic Group, General Manager, Sales & Marketing, APAC, said, “India continues to be an important growth market for the company, particularly as more discerning high net worth individual travelers seek more meaningful, immersive and highly experiential journeys. We are delighted to partner with Polarverse, whose specialist knowledge and experience in expedition and small-ship cruising make them a strong partner. Together, we see significant potential to build awareness of our ocean yacht offerings and introduce more Indian travelers to the unique combination of ultra-luxury, discovery and exceptional service that Scenic and Emerald provide.”
With this collaboration, the Polarverse will work closely with Scenic’s Singapore based APAC team to develop the Scenic and Emerald Ocean Yachts brands across India. The collaboration will focus on building brand awareness for ultra-luxury and boutique ocean yachting across India; and expanding trade engagement through direct support for travel advisors and tour operators.
Kiran Bhandari, Director, Polarverse Seacations Pvt. Ltd., said, “High-net-worth Indian travelers are moving away from traditional, large-capacity cruise ships toward hyper-exclusive, immersive journeys that offer real discovery—from the polar regions on Scenic Eclipse to coastal yachting with Emerald Cruises. As specialists in small-ship and expedition travel, Polarverse is uniquely equipped to empower our travel trade partners with the product knowledge, marketing tools, and high-touch support needed to convert this rapidly growing demand into high-value bookings."
Dominic Tan, Regional Manager, Sales and Marketing, APAC, Scenic Group, said, “Polarverse brings valuable specialist knowledge of the expedition and small-ship cruise segment, making them an ideal partner as we further develop Scenic and Emerald’s presence in India. We look forward to working closely with the Polarverse team and our trade partners to create greater awareness, strengthen product knowledge and unlock new opportunities for luxury ocean cruising in this important market.”
Scenic and Emerald’s ocean yacht offerings combine immersive destination experiences with sophisticated onboard environments, exceptional service and carefully curated itineraries, providing travelers with a distinctive approach to exploring some of the world’s most sought-after destinations.
