Atmanirbhar Bharat Centre of Design (ABCD), project aims to highlight, promote and celebrate the products that have the Geographical Indication sign, as it signifies a specific geographic origin infused with unique features of that region.
Through this initiative, Economic Value Addition to GI products is envisioned and can pave way for GI products from India towards a success story of Atmanirbhar Bharat. Aptly called ‘Aatmanirbhar Bharat Centre for Design’, this centre will not only exemplify the most rare and unique crafts of India but will also provide a collaborative space between the karigars and the designers, to enable design interventions in sync with an exclusive and niche market for the artifacts produced at the Red Fort.
As we celebrate 75 years of India’s Independence this year, the Centre will create a rich legacy for future generations, embedded in centuries old traditions. The ABCD project is being implemented by IGNCA, an autonomous organization under Ministry of Culture.
NCF approached State Bank of India to support the project, SBI has agreed to sponsor the project under CSR with a contribution of Rs. 10 crore for the implementation of ABCD Project.
