Rotana targets up to 25 hotels in Egypt by 2030, doubling current portfolio
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The group currently operates three properties comprising 1,406 keys, with a further eight properties and 2,063 keys under development.
Rotana highlights its growth ambitions, with opportunities that could see its portfolio reach as many as 25 properties by 2030, positioning Egypt as the group’s third-largest market after the UAE and Saudi Arabia. Rotana’s existing portfolio includes properties in established destinations such as Sharm El Sheikh and the North Coast. The group currently operates three properties comprising 1,406 keys, with a further eight properties and 2,063 keys under development, which brings the group’s portfolio in Egypt to 11 properties and 3,469 keys in operation and under development.
Makram El Zyr, Corporate Vice President – Development at Rotana, said: “Egypt is an important market for Rotana, and one where we see considerable potential for the years ahead. What makes it particularly compelling is the diversity of demand, from business travel in its major cities to leisure and cultural tourism across the country. Our existing hotels and development pipeline give us a strong foundation to build on, and our focus is on finding the right opportunities, with the right partners, to grow in a way that makes sense for each destination. We believe Egypt has the potential to become one of our largest markets in the years ahead.”
The expansion will consider a range of formats aligned with the needs of each location. While the flagship Rotana Hotels & Resorts brand reportedly remains a priority, the group will also assess opportunities for its other brands, serving guests seeking extended stays.
Growth will continue to be driven primarily through hotel management agreements with private and institutional investors. Rotana’s approach is said to be centred on selecting the right location, brand and partner for each project, supported by more than three decades of regional operating experience and a detailed understanding of local market conditions.
As the group continues to expand across the region, Egypt is positioned to play an increasingly important role in its portfolio, supported by the scale of the country’s tourism ambitions and the breadth of demand across its cities, coastal destinations and cultural centres.
