“We have received overwhelming support from trade partners and tourism bodies during our four-city roadshow for the inaugural Punjab Tourism Summit and Travel Mart. We are sure that the event in September would be a runaway success” – Anmol Gagan Mann
Punjab Tourism is readying to conduct its maiden edition of ‘Punjab Tourism Summit and Travel Mart.’ The event is scheduled to take place on September 11-13 at Mohali with an aim to position Punjab as a sought after tourism destination and create greater awareness and investment opportunity for its myriad tourism offerings, ranging from culture, heritage, custom & tradition, art forms, to adventure, sports, water tourism, and niche segments like wellness and medical tourism, agri/eco-tourism, rural home stays and farm stays, among others.
In order to spread words on the Travel Mart and state’s tourism offerings, Punjab Tourism also conducted four-city road show in Jaipur (August 23), Mumbai (August 24), Hyderabad (August 25) and culminating in the national capital Delhi (August 26) where it interacted with stakeholders of travel and tourism industry in order to showcase its tourism offerings and diversity as well as to invite them to attend the inaugural edition of the Travel Mart.
Bringing down the curtains on the successful road show, Anmol Gagan Mann, Punjab’s Minister of Tourism and Cultural Affairs, said, “We have received overwhelming support from trade partners and tourism bodies during our four-city roadshow for the inaugural Punjab Tourism Summit and Travel Mart. We are sure that the event in September would be a runaway success. Under the leadership of our Hon. Chief Minister Bhagwant Mann, the Punjab Government is dedicated to enhancing tourism, creating opportunities for both inbound and domestic visitors. Our initiatives aim to elevate the state’s reputation with business-friendly policies and captivating tourist attractions.”
Mann said that the Punjab Travel Mart will serve as a platform to attract forward-thinking tourism professionals from across the nation and beyond. Foreign and domestic tour operators, DMCs, DMOs, travel trade media, travel influencers, hotel operators, B&B and farm stay owners, tourism boards, and more are expected to participate.
With this dynamic convergence of stakeholders, Punjab aspires to establish itself as a premier global tourist hotspot. Amritsar, Roopnagar, Ludhiana, Patiala, and Fatehgarh Sahib have already captured the attention of foreign tourists. The Department of Tourism envisions catapulting Punjab to the forefront of Indian tourism, setting the stage to become a leading international tourist destination by 2030.
Acknowledging the efforts of the government, Rakhee Gupta Bhandari, IAS Principal Secretary Tourism and Cultural Affairs, emphasised the significance of two key initiatives -wellness and women in tourism. Leveraging Punjab’s serene surroundings and rich cultural heritage, these two initiatives will attract wellness seekers and empower women in the tourism industry. Ms. Bhandari, “Punjab’s aspiration to become a wellness hub aligns seamlessly with its cultural heritage. Additionally, empowering women in tourism promises socio-economic growth. By fostering women’s participation and offering training and financial support, we aim to catalyze positive change.”