OYO Hotels & Homes today rolled out its new campaign – ‘OYO, Raho Mast’. The five-week-long burst is LIVE across television, digital and social media platforms.
“We are excited about this new Raho Mast brand campaign. Great brands are built when you are answering to the consumer’s needs, doing it consistently and delivering on your promises. With its funny, quirky and yet relevant approach, the Raho Mast brand campaign reflects on what the average Indian consumer goes through and how OYO can help make the experience hassle-free at every touch-point. The red and white OYO sign stands for our enduring belief that low cost has nothing to do with low quality,” Aditya Ghosh, CEO, India & South Asia, OYO Hotels and Homes, said.
Gaurav Ajmera, Chief Operating Officer, OYO Hotels & Homes, India, said that the campaign aims to strike a chord with its consumers by providing the best hospitality solution to end their travel woes. “Our journey so far has been nothing short of exceptional and we truly believe that this has only been possible because of the love our guests have shown us. These TVCs are an ode to our guests, who continue to inspire us in making OYO their most-preferred hospitality partner whenever they travel. We will continue our efforts towards providing a seamless and happy experience to consumers by eliminating the hassles that come along with hotel bookings,” Ajmera said.
Starting 25th November until 3rd January, the campaign aims to build awareness about OYO as a hotel brand through reach based mass approach with high frequency. The three brand films will be seen across multiple television channels.
