Ministry of Tourism signs MoU with Eros to promote India’s tourism through cinema, storytelling
MoT ties up with Eros
Aims to bring the stories of Incredible India to a wider global audience. The partnership will focus on short films, joint marketing campaigns and promotional initiatives to showcase India’s destinations and cultural heritage.
The Ministry of Tourism, Govt of India, has signed a Memorandum of Understanding (MoU) with Eros to strengthen collaboration in promoting India’s tourism potential through cinema and storytelling. The agreement was announced by Union Minister for Tourism and Culture Gajendra Singh Shekhawat during a recent forum in London.
The partnership will focus on developing short films, joint marketing campaigns and innovative promotional initiatives to showcase Bharat’s diverse tourism destinations, rich cultural heritage and unique travel experiences to audiences across the world.
Announcing the collaboration in a post on X, Shekhawat said cinema has the power to inspire people to explore new destinations and experience different cultures. He added that the partnership aims to bring the stories of Incredible India to a wider global audience and strengthen the country’s position as a leading tourism destination.
The collaboration marks another step in the Ministry of Tourism’s efforts to leverage the reach of the entertainment industry and digital storytelling for destination promotion, using films and visual content to create awareness and inspire travel.
Earlier, the Ministry had also partnered with Netflix India and launched the ‘As Seen on Netflix’ section on the Incredible India portal. Developed as part of the ongoing collaboration between the Ministry and Netflix India, the initiative enables audiences to discover real locations, cultural traditions and authentic experiences featured in Netflix India’s films and series.
