Ministry of Tourism & IndiGo partner to launch “Incredible India by IndiGo”

The campaign will showcase India’s tourism offerings, including cultural heritage, natural landscapes, spiritual destinations, and other experiential tourism products. The MoU will remain valid for an initial period of two years. 

The Ministry of Tourism, Government of India, signed a Memorandum of Understanding (MoU) with InterGlobe Aviation Limited (IndiGo) on July 30, 2026, in New Delhi to promote India as a preferred global tourism destination through a strategic, non-exclusive and non-financial collaboration.

Under the MoU, the Ministry of Tourism and IndiGo will jointly undertake a global communication initiative titled “Incredible India by IndiGo.” The campaign will showcase India’s rich and diverse tourism offerings, including cultural heritage, natural landscapes, spiritual destinations, wellness, adventure, wildlife and other experiential tourism products.

The campaign will be promoted through digital and print media, airport branding, in-flight platforms, social media, international travel exhibitions and other promotional channels. The Ministry of Tourism will provide access to Incredible India brand assets and promotional content, while facilitating coordination with relevant stakeholders, wherever feasible, to support campaign activities.

IndiGo will create destination-focused content and amplify India’s tourism messaging across its customer engagement platforms. The collaboration also envisages joint participation in tourism promotion initiatives, destination-focused campaigns and other mutually agreed activities aimed at enhancing the visibility of India’s tourism offerings in key domestic and international markets.

The MoU will remain valid for an initial period of two years. The partnership reflects the shared commitment of the Ministry of Tourism and IndiGo to promote India’s tourism potential, enhance international tourist arrivals and position India as a leading global tourism destination.

The MoU was exchanged in the presence of Gajendra Singh Shekhawat, Union Minister for Tourism and Culture. The event was attended by Bhuvnesh Kumar, Secretary, Ministry of Tourism; Suman Billa, Additional Secretary and Director General (Tourism); Harikishore S, Joint Secretary and other senior officials of the Ministry of Tourism; and Neetan Chopra, Chief Digital and Information Officer, and V. Sunil, Creative Director, IndiGo, along with senior representatives of IndiGo.

Speaking on the occasion, Shekhawat said, “The partnership will strengthen India’s tourism promotion by combining the Ministry’s flagship Incredible India brand with IndiGo’s extensive domestic and international network. The collaborative initiatives such as this will help take India’s tourism message to wider audiences and reinforce the country’s position as one of the world’s most compelling travel destinations.”

Chopra, Chief Digital and Information Officer, IndiGo, said, “Through 'Incredible India by IndiGo', we are proud to partner with the Ministry of Tourism to showcase a country that seamlessly blends tradition with innovation, and history with progress. As India continues to emerge as a global centre for entrepreneurship, technology, and creativity, this initiative will offer travellers a deeper understanding of the ideas, talent, and opportunities driving the nation's growth. Together, we aim to inspire travellers around the world to discover not only India's remarkable legacy, but also its boundless potential.”