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MICE Opening New Opportunities Post Pandemic

With the revival tourism industry post pandemic, Indian incentive market also started recovering well. The recovery of the MICE industry has been robust with large in-person meetings are taking place in most parts of the world. “After the summer break, the global events industry is back in full steam to organize several events. Event planners are already busy finalizing their participation in events next year and an overwhelming number are looking at attending in-person meetings in 2023. The forecast for 2023 looks even better as an overwhelming number of MICE and event planners expect in-person events to exceed 2019 levels next year,” Suresh Gupta, Director, Eventrip, said.

According to him, Europe, Australia, India, and Africa are offering a range of incentives to attract businesses from around the world. The sheer variety and specificity of these incentives create a very complex environment for businesses aiming to find the one that works best for them. “Overseas, we have Southeast Asia, Australia having good traction this year. In domestic, we have seen traction towards natural destinations like Kaziranga, Jim Corbet, Dharamshala, Kabini, Ranthambhore, etc besides regular Goa, Udaipur, Kerala, Jaipur, etc.,” Gupta informed adding that sent around 20 groups with over 4000 pax in 2022.

“We are looking at triple the numbers in 2023 because the MICE market will change in the coming year and open up new opportunities and measures in marketing and sales. In 2023, the increase in cost and a change in customer behaviour will influence the market. Events – conferences, congresses, trade fairs, events, incentives – are put to the test. A rigorous cost-benefit analysis will decide what can stay and what cannot,” he opined.  Eventrip is looking at growing in the conference and leisure segment.






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