Marriott International & CG Hospitality partner to introduce Series by Marriott in Great China
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Both brands will work closely to develop approximately 100 Series by Marriott hotels in Greater China over the next 10 years, with first four hotels expected to open by year end 2026.
Marriott International announced the signing of a strategic agreement with CG Hospitality Global to introduce Series by Marriott to Greater China. CG Hospitality Global will work closely with Marriott to expand the brand’s presence across the market, with plans to jointly develop approximately 100 Series by Marriott hotels in Greater China over the next 10 years, with the first four hotels expected to open by year-end 2026.
Yibing Mao, President, Greater China, Marriott International, said, “As a new collection brand, Series by Marriott will broaden our reach among value-conscious travellers, provide additional choice for Marriott Bonvoy members and guests, and create new affiliation opportunities for regional hotel groups and owners. With a commitment to delivering accommodations in the right place and at the right price with the basics done well, we believe the brand is well-positioned to meet evolving traveller needs while accelerating Marriott’s growth across Greater China.”
Through the collaboration, selected Arro Khampa boutique resorts from CG Hospitality Global are slated to join the Series by Marriott portfolio. Located in Southwest China, Arro Khampa is renowned for its distinctive architectural style and rich local cultural heritage. The first four hotels will retain their unique brand identity and local character while participating in the Marriott Bonvoy loyalty program and global distribution systems, offering guests a seamless blend of local charm and internationally recognised hospitality standards.
“Introducing Series by Marriott to Greater China marks an important milestone in that journey and reflects our confidence in the long-term potential of this market. Together, we look forward to expanding our reach across the region, celebrating local character and culture, and delivering exceptional experiences that resonate with guests and communities alike,” said Rahul Chaudhary, Chief Executive Officer & Managing Director of CG Hospitality Global.
Globally announced in May 2025, Series by Marriott is Marriott’s new global collection brand that spans the select-service segment. With the vision of “Regionally Created, Globally Connected,” the brand is designed to deliver a simple, approachable experience for travellers with a focus on fundamentals and well-executed basics – all while preserving local identity. Hotels that join the portfolio will feature modern, comfortable accommodations with essentials delivered well for a seamless experience, alongside locally inspired design that reflects cultural cues and neighbourhood aesthetics.
Marriott International and CG Hospitality Global have collaborated since 2024 on multiple hospitality projects across Asia and the Middle East. The relationship began with The Farm at San Benito in the Philippines under Autograph Collection Hotels, followed by an agreement in India alongside the global debut of Series by Marriott, over time bringing more than 115 Fern Hotels & Resorts – representing over 8,000 rooms – under the brand's umbrella. Since then, the collaboration has expanded to include projects such as JW Marriott Residences in Dubai, Ritz-Carlton and Westin in Nepal, JW Marriott in India, and Arro Khampa, Series by Marriott in China.
As of Q1 2026, the brand has 55 open hotels globally, with 37 properties in the pipeline across multiple destinations.
“Select service is one of the fastest-growing segments in China today, creating demand for flexible, efficient and systematic solutions to support growth. The introduction of Series by Marriott to the region is a strategic step in response to these market trends and owners’ needs,” said Gavin Yu, Chief Development Officer, Greater China, Marriott International. “Series by Marriott will primarily serve as a conversion-friendly brand in Marriott’s select-service portfolio, creating new growth avenues in the select-service segment. Backed by Marriott’s operational excellence, global distribution system, and best-in-class loyalty program, the brand provides more opportunities for local hotel groups and owners across Greater China to optimise the value of existing hotel assets and accelerate long-term growth.”
