MakeMyTrip launches Myra 2.0, an end-to-end conversational booking assistant
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Six new capabilities, including end-to-end voice-led booking, integrated payments, and support for 8 languages, said to transform Myra from a consultant into a complete travel assistant.
MakeMyTrip announced the evolution of Myra, its AI-powered travel assistant, now capable of taking a traveller from initial search all the way through to confirmed, paid booking, within a single conversational interface, and entirely by voice if desired.
Myra is reported to have the potential to handle the full spectrum of traveller intent, from a simple one-line search to a request with multiple layered constraints. For example, a family planning a Varanasi trip can ask Myra for a hotel with vegetarian restaurant, ramp access for an elderly parent, and connecting rooms for four. These are constraints that would normally mean opening several tabs or even calling the property to confirm. Myra surfaces options that meet all three.
The launch said to come as Myra crosses 3 million conversations a quarter, with over 45% of usage now coming from Tier-2 and smaller cities. Travellers who engage Myra are reported to convert at 10% higher rates than those on traditional, filter-led journeys. The upgrade is aimed to deepen that loop by closing the gap between conversation and confirmed booking, and by making it one conversational flow within the same UI. Voice usage said to run roughly 50% higher in non-metro markets than in metros, 70% of voice queries come in Hinglish, and voice prompts are around 40% longer and more complex than text inputs.
The upgraded version of Myra is currently being rolled out. Much like the earlier version of Myra, the travel assistant will learn from the interactions and improve over time.
“Travel sits at the intersection of real-time data, where prices and inventory change is dynamic in nature, and high personal variance, where the same query can mean very different things depending on who is asking and why. Myra is built to read both layers, the live inventory and the human context, and to personalize basis both,” said, Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip. “The Agentic AI flows inside Myra are now completing complex multi-step bookings end-to-end, including international flight and hotel reservations, categories considered the hardest to automate conversationally.”
