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HomeNewsStatesKerala launches 'Ayurbodha' at WTM

Kerala launches ‘Ayurbodha’ at WTM

Kadakampally Surendran, Minister for Tourism, Kerala has launched ‘Ayurbodha’ a unique tourism product at the World Travel Mart in London. The newest offering from Kerala Tourism Development Corporation is aimed at blending tourism and the knowledge of Ayurveda.

Under the initiative, the traveller can stay at any of the KTDC resorts located in Kerala and learn about the ancient medicinal stream of Ayurveda. The focus will be on basic home remedies and diet regimes, Ayurvedic practices for the rejuvenation of the body and soul, secrets of pressure points, basics of ‘Panchakarma’ treatment and the history and use of medicinal plants.

“Ayurveda, as a wellness system and a mainstream tourism product, has been largely confined to treatments and massages. While Kerala is known as a destination for enjoying serene and peaceful holidays, our time-tested tradition of Ayurveda can enrich every visitor’s experience,” Surendran said.

“It is a unique experiential tourism initiative that has enormous potential to increase footfalls in God’s Own Country. It unfolds new vistas of Ayurveda as an enticing tourism offering and will surely appeal to the visitors from both India and abroad,” said Venu V. IAS, Principal Secretary, Kerala Tourism.

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