JourneyLabel & Mississippi River Country join hands to drive India market outreach

Launches new campaign that brings together five iconic U.S. states for the Indian travel market.

JourneyLabel has partnered with Mississippi River Country (MRC) to launch America's Greatest River Stories, a campaign that brings together five iconic U.S. states for the Indian travel market.

The campaign showcases Minnesota, Illinois, Tennessee, Mississippi & Louisiana, aiming to invite travellers to discover a region where music, history, culture, cuisine and legendary road journeys come together to tell the story of America.

Developed in collaboration with Explore Minnesota, Enjoy Illinois, the Tennessee Department of Tourist Development, Visit Mississippi and the Louisiana Office of Tourism, America's Greatest River Stories represents a tourism collaboration that brings together five U.S. state tourism organisations under a single campaign for the Indian luxury travel market. Together, this destination campaign aims to showcase one of America's most culturally significant regions, inviting travellers from India to discover the people, places and stories that have shaped generations of American culture.


Doug Bourgeois, Chair of Mississippi River Country and Assistant Secretary of the Louisiana Office of Tourism, said, "We are excited to partner with JourneyLabel to introduce Mississippi River Country to the Indian travel market. It's a great way to show off the wide variety of attractions we have throughout the Mississippi River Country states and help our destination partners reach a new luxury audience."


Jennifer Schak, Vice Chair of Mississippi River Country and Marketing Development Manager with Explore Minnesota, said, “Mississippi River Country is home to some uniquely American destinations and attractions, from Route 66 in Illinois to the headwaters of the Mississippi River in Minnesota to the music of Memphis in Tennessee. Working with a reputed luxury travel company like JourneyLabel means that our states can reach a new audience and introduce them to everything this region of America has to offer.”

Sufail Husain, Co-Founder of JourneyLabel, said, “The future of luxury travel belongs to destinations with a strong sense of identity. Travellers today want to connect with a place, not simply visit it. Mississippi River Country offers a journey through the stories, music, culture and heritage that helped shape America itself. We are immensely proud to partner with Mississippi River Country and its participating tourism boards to bring this extraordinary region to luxury travellers from India.”