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Decoding India’s Outbound Imperative

Decoding India’s Outbound Imperative

The discussion explored India’s outbound momentum and its expanding global footprint, while highlighting how destinations can differentiate themselves in an increasingly competitive market and how SATTE continues to serve as a potential bridge, helping destinations build visibility, trust, and tangible traction in the Indian market. The discussion was steered by Jyoti Mayal, Chairperson of the Tou

Revitalising “Brand India”

Revitalising “Brand India”

Brand India, once synonymous with the iconic "Incredible India" campaign, has somewhere lost its voice in a marketplace that no longer responds to traditional tourism marketing. As promotional budgets continue to shrink and visibility on global platforms blurs, India needs to transform its approach or risk becoming invisible in the world's most competitive tourism landscape.