Hilton Worldwide is creating an ‘All Suites’ brand category to include Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton, as well as changing up its brand leadership roster to further maximise performance across the enterprise. Hilton Worldwide orchestrated this movement to amplify its growing brand portfolio, and with its All Suites category, maximise the synergistic relationship that the three brands share across development, operations and sales. These changes will foster greater owner support, quality assurance and product enhancement.
Jim Holthouser, executive vice president, global brands, Hilton Worldwide said, “One of Hilton Worldwide’s greatest attributes is our brand management expertise and leadership. Today our brand management strength is as important as ever with the rapid global expansion of our brands and the need to keep them fresh, relevant and highly competitive. To continually strengthen our bench of brand management talent, we believe in giving our leaders broader brand exposure and experiences across different brand categories. With this in mind, I am delighted to announce that several of our brand leaders will be taking on new assignments within our portfolio.”
Hilton’s suite-style brands comprise nearly 15 per cent of the company’s current inventory and almost 20 per cent of its pipeline, by rooms.
