Global Hotel Alliance records USD 858 mn revenue in Q2 2026
Chris Hartley CEO Global Hotel Alliance__
The total revenue in H1 from the alliance’s portfolio increased by 17% year-on-year to USD 1.8 billion, reflecting sustained demand across all regions.
Global Hotel Alliance (GHA) has announced double-digit growth across all key performance indicators in Q2, supporting positive momentum in H1 2026.
Total revenue reached USD 858 million, representing an 11% increase in Q2 2026 compared to the same period last year, while total revenue in H1 from the alliance's portfolio increased by 17% year-on-year to USD 1.8 billion, reflecting sustained demand across all regions. This performance was underpinned by a 21% increase in room nights in Q2 and 27% year-on-year in H1.
The cross-brand revenue - generated by members booking stays at a GHA brand other than the one where they enrolled - surged 32% year-on-year to USD 132 million. This engagement was mirrored by a 41% year-on-year increase in Q2 in total D$ redemptions, as members actively used their digital rewards currency to offset stay costs and experiential purchases.
“Our Q2 2026 results demonstrate the continued strength of the GHA DISCOVERY platform and the value of our alliance model. Double-digit growth in total revenue, room revenue and cross-brand activity, despite the regional conflict in the Middle East, shows that members are continuing to travel, engaging more deeply across our brands, and delivering significant incremental revenue to our hotels,” said Chris Hartley, CEO, Global Hotel Alliance.
International travel remained the primary engine of growth for GHA in Q2 2026, accounting for USD 476 million in total room revenue, a 12% increase year-on-year, representing 68% of total room revenue. International room nights and stays both posted strong gains, rising 21% and 22% respectively, as long-haul journeys were particularly popular. Domestic travel also showed robust momentum, with room revenue rising 16% to USD 220 million.
Destinations generating the most revenue from members’ international stays in Q2 2026 rankings were as follows: Italy took the top spot (+21% compared to Q2 2025), followed by Spain (35%), Thailand (+22%), the Netherlands (+9%), and the United Kingdom (79%).
The US remained the single largest international feeder market for GHA in Q2, generating USD 86 million, accounting for 18% of international room revenue. The UK was the second-largest source market, followed by China, Germany and Australia.
US outbound travel was diverse, with particularly strong demand for the UK, Italy, the Netherlands, and Spain. UK travellers favoured European sun and culture, especially Spain and Portugal, alongside Italy, while Thailand dominated for their long-haul travel. German travellers preferred the Netherlands, Spain, Thailand, and Italy, while Australian members travelled to Singapore, Indonesia, Thailand, and Fiji as their preferred destinations. Chinese travellers enjoyed trips to Singapore, Thailand, and Malaysia among their main international destinations.
Looking ahead to the second half of the year, GHA is well-positioned to maintain its growth trajectory. The 36% year-on-year increase in new member enrolments during Q2 2026 ensures a rapidly expanding audience of highly engaged travellers who will continue to fuel the alliance's performance.
GHA continued to strengthen its global footprint during the second quarter, adding 31 new properties and surpassing the milestone of 1,000 hotels in the first half of 2026. This growth was supplemented by the addition of four new member brands - Almanac Hotels, Regal Hotels, STORY Hotels and TemptingPlaces Collection - further diversifying GHA's geographic reach and offering members an even wider choice of distinctive stay experiences around the world.
“These results reflect the growing appeal of our global portfolio, the strength of demand for international travel, and the increasing loyalty of members who are choosing to stay within the GHA ecosystem more often. Despite ongoing market uncertainty, our sustained momentum - further reinforced by the strength of collaboration across our growing network of brands - gives us confidence in delivering another strong and resilient performance in the second half of the year."
