GHA expands its footprints with four new hotel brands
Almanac - Esplanade Zagreb Hotel
New brands including Almanac Hotels, Regal Hotels, STORY hotels and TemptingPlaces Collection, add 22 properties to GHA DISCOVERY.
Global Hotel Alliance (GHA) continues its strategic expansion with the addition of four new distinctive hotel brands, further expanding its global footprint and enriching its GHA DISCOVERY loyalty programme.
The latest additions include Almanac Hotels, Regal Hotels, STORY hotels and TemptingPlaces Collection. Together, their 22 new properties strengthen GHA’s portfolio across Europe, the Middle East and Asia, expanding GHA’s presence in ever-popular cities such as Hong Kong, Barcelona, Vienna and Prague, while entering emerging markets like Zagreb in Croatia and Rabat in Morocco for the first time.
GHA CEO Chris Hartley said, “Our continued expansion reflects the strength of our alliance proposition and the growing desire for collaboration within the independent sector. With the addition of these eclectic brands, we are further diversifying our portfolio and the value we deliver to over 35 million GHA DISCOVERY members. Each of these hotel brands brings its own unique identity and character, enriching the alliance network.”
Almanac Hotels is a family-owned boutique hospitality brand. Founded by Austrian entrepreneur Herbert Haselbacher and his daughter Tina, the collection blends refined luxury with an authentic sense of place. With flagship properties in Barcelona, Vienna, and Prague – all situated in prime locations, reflecting the unique history and identity of their locales – the brand creates immersive, design-forward stays that honour the past while embracing the now.
Regal Hotels was founded in 1979, and brings a portfolio of 11 properties in Hong Kong and beyond into GHA DISCOVERY. Spanning its three brands – Regal, Regala and iclub – the group offers 6,800 rooms and over 30 dining venues, delivering a mix of upscale, lifestyle and contemporary urban hospitality.
STORY Hotels & Resorts delivers upscale hospitality experiences rooted in local culture and contemporary luxury at their five hotels in the Middle East, North Africa and the Indian Ocean. From beachfront resorts to urban escapes, the brand blends contemporary design, wellness, and curated dining, with properties such as STORY Seychelles at Beau Vallon Bay reflecting its immersive, sustainable focus and destination-led approach.
With properties such as Château d'Augerville Golf & Spa Resort in France and Dent Blanche Resort in Switzerland, TemptingPlaces Collection embodies French touch, combining elegance, freedom, discretion and expertise.
Since the beginning of the year, existing brands have also expanded GHA DISCOVERY’s footprint with the addition of 14 new hotels and resorts worldwide, spanning a diverse mix of luxury resorts, urban hotels, and heritage properties. Standout openings include the Capella Kyoto in Japan, Tivoli Palazzo Gaddi in Florence, Corinthia Rome, Anantara Kafue River Tented Camp in Zambia, and Avani Mooloolaba Beach Hotel on Australia’s Sunshine Coast, among others.
