Ensana Hotels debuts in Georgia with 154 keys

With its market entry in Georgia, the property is aimed at travellers who wish to combine health and preventive care offerings with the nature of western Georgia.

With the opening of its first property in Georgia, the Ensana Hotels aims to continue its expansion strategy. The new 4-star hotel Ensana Sairme South with 154 rooms is now open to guests in Sairme. With its market entry in Georgia, the property is aimed at travellers who wish to combine health and preventive care offerings with the nature of western Georgia.

“With Georgia, we are bringing Ensana to a country with exceptional natural healing resources, which is also an emerging travel destination and perfectly aligned with our strategic focus,” said Frank Halmos, CEO of Ensana. “The combination of vast, forested landscapes, rich cultural heritage, hospitality and medically usable thermal and mineral springs makes Sairme a location with strong development potential in health spa tourism.”

The second Ensana property, Sairme North, is currently in the final phase of a comprehensive renovation. As part of this, the spa in the 5-star property is being expanded and enhanced with extensive wellness facilities, including indoor and outdoor pools, a hammam, a salt grotto and modern treatment rooms.

“Ensana is an important and strategic partner for our properties in Sairme,” added Temur Khokhodze, owner of Sairme Resorts. “We are investing specifically in the expansion of the hotels as well as in the therapeutic offering to appeal to different target groups. This cooperation will empower local communities, foster new capabilities, and create meaningful opportunities for people in the region.”