Eastbound Group partners with MM & Company and Market Your World to deepen presence in UK & Ireland
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David J Marks, MM & Company, will represent Eastbound Group across the UK and Ireland for the MICE segment while Emma Lenanton, Market Your World, will represent Eastbound Group in the UK leisure segment.
Eastbound Group, the destination management company specialising in experiential journeys and luxury travel, has strengthened its presence in the UK market with the appointment of two dedicated market representatives for its MICE and leisure businesses.
The appointments bring together specialised market expertise across two key segments, enabling Eastbound to build stronger relationships with travel advisors, corporate clients, event planners and leisure partners across the UK and Ireland.
David J Marks, MM & Company, will represent Eastbound Group across the UK and Ireland for the MICE segment. With a focus on business events, corporate travel and incentive travel, David will work with Eastbound to develop relationships and opportunities within the MICE ecosystem and introduce Eastbound’s destination expertise and bespoke travel capabilities to the market.
Emma Lenanton, Market Your World, will represent Eastbound Group in the UK leisure segment, focusing on strengthening relationships within the leisure travel trade and creating greater awareness of Eastbound's portfolio of curated travel experiences and destination-led journeys.
Commenting on the expansion, Amit Kishore, Co-founder, Eastbound said, “The UK is an important market for Eastbound, both for leisure travel and for the growing MICE opportunity. Having dedicated representatives for these two segments allows us to bring a more focused approach to the market while strengthening our relationships with the trade. David and Emma bring strong market understanding and networks, and we look forward to working closely with them as we expand our presence in the UK and Ireland.”
The appointments are part of Eastbound Group's broader strategy to strengthen its international sales and representation network while combining global standards with local market knowledge.
