Dubai Dolphinarium has appointed Nijhawan Group as its sales and marketing representative in India. The group will focus on designing sales and marketing strategies to keep positioning Dubai Dolphinarium as the leading entertainment destination in the Middle East. The sales and marketing activities include travel trade focused initiatives to ensure achievement of revenue goals by tapping into relevant market segments. Nijhawan Group will have direct access to issue dolphinarium tickets which will provide the Indian travel trade with immediate benefits and additional revenue streams.
“India is one of the strongest feeder markets for Dubai’s travel and tourism sector and the highest market to Dubai Dolphinarium. .. We chose Nijhawan Group due to their ability to take products to the Indian market and generate robust sales and distribution relationships,” Steven Preston, General Manager of Dubai Dolphinarium, said.
Commenting on the occasion, Ankush Nijhawan, MD – Nijhawan Group, said: “India with an estimated potential of 50 million outbound travellers by 2020 makes it a key market to be captured by Dubai Dolphinarium. India continues to be a top source market for inbound visitors into Dubai. Dubai Dolphinarium will offer Indians with a unique high value family entertainment and educational classes that provide educational facts regarding the Dolphins, Seals and other sea life with a message calling for the conservation and protection of them and their environment. “
At the recently refurbished Dubai Dolphinarium, over 30,000 visitors a month get up close and personal to bottlenose dolphins and playful northern fur seals at the action-packed shows. The dolphinarium offers daily swimming with dolphin sessions. Moreover, the dolphinarium is also home to the UAE’s only mirror maze. The maze is a dizzying labyrinth with a visual size of over 10,000 square feet.
