DS Group, Marriott International partner to bring first W Hotels to Delhi NCR
Marriott
The 200-room luxury hotel is slated to open in 2027 with an estimated investment of INR 400 Crore.
The Dharampal Satyapal Group (DS Group), an FMCG conglomerate and multi-business corporation, has announced the launch of a new luxury hospitality project in partnership with Marriott International under the W Hotels brand. The project will feature a 200-room luxury hotel near Indira Gandhi International Airport and is scheduled to open in the second half of 2027, with an estimated investment of INR 400 Crore. Strategically located near Aerocity, the property aims to cater to both business and leisure demand.
Marking the debut of W Hotels in Delhi NCR and the second W Hotels property in India (after Goa), this development will add a distinctive, lifestyle-led offering to a market traditionally dominated by legacy luxury formats. W Hotels has a presence in global cities such as London, New York, Dubai, and Singapore. The hotel aims to cater to the new generation of luxury consumers seeking both sophistication and vibrancy around Delhi NCR.
Announcing the launch, Rajiv Kumar, Vice Chairman, DS Group, said, “The Indian hospitality sector is currently witnessing an unprecedented growth trajectory, fuelled by a robust surge in domestic travel and a significant demand-supply mismatch in the premium segment. With approximately 0.27 hotel keys per 1,000 people compared to the global average of 2.2, India’s hotel penetration rate is roughly one-tenth of the global standard. As marquee global players are rapidly expanding their footprints across the Indian landscape, New Delhi remains the indispensable gateway to the high-value diplomatic and corporate echelons that ultimately establish a brand's equity and authority in the subcontinent.”
“This project is a significant step for the DS Group as we expand our hospitality footprint with a target of 10–12 hotels by FY29. By bringing the iconic W Hotels brand to Delhi NCR, we are setting a new benchmark for design-led luxury in one of India’s most competitive markets. The Aerocity area continues to demonstrate exceptional demand and RevPAR growth, making it the ideal location for a globally recognised brand that combines unmatched connectivity with long-term value for Delhi NCR,” said Nathan Andrews, Business Head, Hospitality, DS Group
“As Marriott International continues to expand our hospitality options in India to meet the evolving needs of both guests and owners, the signing of our first W Hotels in Delhi NCR is set to introduce a bold new expression of luxury to this dynamic, high-energy market,” said Kiran Andicot, Senior Vice President, South Asia, Marriott International. “We are delighted to collaborate with the Dharampal Satyapal Group, whose legacy of excellence and forward-looking approach to premium, experience-led hospitality aligns seamlessly with Marriott International’s commitment to delivering differentiated, high-quality hospitality experiences, grounded in strong partnerships and a shared vision for long-term value creation.”
DS Group plans to double its current room inventory by 2029 and make an investment commitment of INR 1,000 crore over the next few years. The growth is said to be driven primarily in the luxury and mid-scale segments, across high-growth Tier I and Tier II cities. DS Group’s existing portfolio includes six operational properties across key markets, including Namah Nainital, Namah Jim Corbett, Radisson Blu Guwahati, Intercontinental Jaipur, Renaissance Bengaluru and Holiday Inn Express, Kolkata.
