Destination DC, the official destination marketing organization for Washington, DC, recently conducted a sales and media mission in India from April 1-5, 2019 to promote the new tourism developments and unique offerings of the District in partnership with the Capital Region USA (CRUSA) and Washington Dulles International Airport. The delegation visited Mumbai, Ahmedabad and New Delhi, connecting with over 300 travel partners.
“With a 32 percent increase in visitation, India has proven to be one of our most successful growth markets, ranking fourth globally. We see immense potential among Indian travellers. Through this roadshow, we aim to establish strong partnerships and continue to market not only the key attractions in the city, but also its dynamic neighborhoods that reflect the ‘DC Cool’ brand,” said Elliott L. Ferguson, II, president and CEO of Destination DC. “Our recently added dedicated representation led by Indiva Marketing reinforces our commitment to reach additional Indian travelers.”
The National Cherry Blossom Festival (held from March 20 – April 14)was the theme of the sales mission. More than 1.5 million visitors descend upon Washington, DC every year to admire the 3,000 cherry blossom trees in full bloom. The festival celebrates 107 years of enduring friendship between the people of the United States and Japan.
