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HomeNewsTATOCreative Travel Transforms ‘Signature Tours’ to ‘Away&Co’

Creative Travel Transforms ‘Signature Tours’ to ‘Away&Co’

Considering the changing need of the Indian outbound travellers, Creative Travel has rebranded Signature Tours to its new avatar Away&Co.

“We are taking our deep knowledge, and the great partnerships across the world, to rewrite the idea of experiential travel in an ever-changing world. It will not be a trip; it will be a journey. It will not be just a destination, but an experience,” Rohit Kohli, Jt Managing Director, Creative Travel group, informed.

Away&Co is for a highly cultivated traveller with an appetite for the unusual, who are looking for something enriching and authentic, who like to wander, discover new secrets, and find new stories across the world, Kohli added.

Creative Travel has been serving the industry since 1977 and reputed for offering unique and experiential services globally.

According to Kohli, the Indian outbound market has matured exponentially over the years. “Indians are more aware than ever before, and want to explore the world, but not as tourists. Our legacy of 45 years is built on creating amazing experiences, and that’s what we’re doing at Away&Co as well. The world is ready to welcome a new kind of Indian traveller, one who is immersed in the culture and the people, not just the monuments and sights,” he opined.

Supported by a global network of the finest curators of travel experience in every destination, and as a part of one of India’s oldest tourism companies, Away&Co will deliver the world in the most unique ways.

“We intend to take travel beyond most people’s imagination. Away to get closer, away to live a dream. Be the one that got away,” Kohli said.

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