Cinnamon Hotels & Resorts partnered with SriLankan Airlines on a promotional collaboration for two road shows in Hyderabad and Visakhapatnam, which were conducted on the June 23 and 25, 2017. The road shows celebrated the inauguration of direct flights from these two destinations to Colombo with SriLankan Airlines. Through this collaboration, Cinnamon Hotels & Resorts hopes to attract more Indian travellers to the island and further strengthen brand awareness in the region.
Both events were attended by exclusive invitees such as top bureaucrats, business leaders, elite members of the film industry and esteemed entrepreneurs. The shows are aimed to attract a high volume of travellers, who will be able to benefit from the commencement of direct flights between both destinations and Sri Lanka.
Commenting on the brand’s partnership at this premium road show, Rohan Karr, Sector Head for City Hotels and Executive Vice President of the John Keells Group said: “We believe our participation in these high-end road shows will help to raise awareness and attract inbound tourism from India. These activities will certainly play a crucial role in supporting the Sri Lankan tourism industry’s overall strategy to increase arrivals to the island. The road shows are also a high-impact branding opportunity, and will enable us to enhance brand awareness amongst an important group of prospective travellers in India, which is a key destination for us.”
