British Airways has announced a multi-million pound investment in its World Traveller (long-haul economy cabin) catering, introducing an expanded new menu, which provides more quantity and quality to both meals and great snacking options throughout the flight.
Previously customers travelling in the cabin were served a complimentary snack, a three-course-meal or a light meal, depending on the time and length of their flight as well as a complimentary bar service of hot and cold drinks. The new catering arrives from January 17, and the menus that will change every six months.
Carolina Martinoli, Director of Brand and Customer Experience, British Airways said, “Our customers tell us that when they’re taking a long-haul flight, great food and beverages make a real difference to them. It’s a huge driver of customer satisfaction so we want to make sure we deliver a great experience. With this multi-million pound investment we’ve focused on introducing more quantity and quality to the catering, delivering tasty meals and great snacking options throughout the flight. Our new four-course main meal has been developed by our team of chefs to be full of flavour at 35,000ft and we’ve created regional options depending on the route. The second meal option is either a tasty sandwich or a more substantial pizza wrap, both served with additional snacks, depending on the length of the flight.”
The airline is also serving regional main meal options around its network, such as chicken in spicy cheng du sauce on flights to and from to China, Hong Kong, Japan and Korea, kathrikai milagu seeragam and channa dal on flights to and from Chennai, Hyderabad and Mumbai and acchari veg and dal palak on flights to and from Bangalore and Delhi. On flights to the Middle East (Abu Dhabi, Bahrain, Dubai, Kuwait, Oman, Qatar and Saudi Arabia,) customers can enjoy chicken in spicy Arabic sauce.
Regional breakfasts will also be served including Chicken Congee for Far Eastern routes and an Indian option featuring; Idli Shanna, Sambhar, upma and dosa.
Travellers looking for a special treat can also pre-order meals on flights from Heathrow up to 24-hours before their flight. Options include a Gourmet Dining meal for £18.00, Taste of Britain and Taste of the Far East for £16.00 and a Great British Breakfast, a Healthy Choice meal or a Vegetarian Kitchen option all for £15.00.
British Airways is investing £4.5 billion for customers over the next five years, covering the installation of the best quality Wi-Fi and power in every seat, fitting 128 long-haul aircraft with new interiors and taking delivery of 72 new aircraft. The airline is also investing £600m specifically in Club World, including outstanding catering and luxurious White Company bedding – plus, from 2019, a new seat with direct aisle access. This year British Airways will start services to six new routes including Nashville and The Seychelles.
