Brigade Hospitality rebrands MLR Convention Centre Whitefield as MLR Cultural Centre
MLR Convention Centre Whitefield
The transition is complete with a refreshed logo and new visual identity to boot.
Brigade Hospitality has rebranded its MLR Convention Centre in Whitefield as MLR Cultural Centre. This change comes in the wake of this landmark venue evolving as one of Bengaluru’s emerging destinations for arts, culture and creative expression. The transition is complete with a refreshed logo and new visual identity to boot.
The rebranding was necessitated by the fact that MLR Cultural Centre has become home to a diverse range of cultural events, hosting several genres of the arts including music, theatre, dance, literature and performing arts. The nomenclature and visual identity of Brigade Hospitalitys MLR Convention Centre in JP Nagar however remains unchanged.
“The identity change to MLR Cultural Centre acknowledges the transition that the venue has undergone in the recent past, with cultural activities taking precedence over conferences and corporate events. While we will continue to accept these events, the focus will definitely be more towards celebrating the vibrant arts and culture India has to offer. Our aim is to celebrate this cultural fabric by making the venue a place where artists, audiences and ideas meet to create memorable experiences” said Gurmeet Singh, Assistant Vice President, Brigade Hospitality.
