Booking.com, the exclusive accommodation Partner for the ICC Men’s Cricket World Cup 2023, unveiled its comprehensive initiative ‘Howzat for Your Perfect Stay’. The launch event featured Zaheer Khan, Varun Dhawan, and Santosh Kumar.
Booking.com, the Official Accommodation Partner for the ICC Men’s Cricket World Cup 2023, launched its integrated campaign ‘Howzat for your perfect stay’. It showcases the end-to-end ease and incredible choice of accommodations that Booking.com offers by taking viewers through a journey of a family dreaming of their perfect cricket stay.
A press event was hosted in Mumbai with former Indian cricketer Zaheer Khan, Bollywood actor Varun Dhawan and Santosh Kumar, Country Manager, India, Sri Lanka, Maldives and Indonesia at Booking.com
Zaheer Khan commented, “Taking wickets and performing on the cricket field has been a significant part of my life and travel is an integral part of that experience. Exploring different cities, cultural nuances, culinary options and local attractions was all part of my cricket journey beyond the pitch. Hence I am glad to be a part of this event hosted by Booking.com, which seamlessly integrates cricket and travel, uniting people globally and celebrating the spirit of adventure and the moments that matter.”
Bollywood actor Varun Dhawan shared his enthusiasm, stating, “Travel and cricket are two things I am truly passionate about. My profession gives me the opportunity to travel and explore different destinations in India and across the world; and cricket is something I integrate into my profession. Whenever I get a chance to play in between my shots I’m always up for a game. With the ICC Men’s Cricket World Cup, Booking.com is offering millions of fans like me the joy and excitement of travelling and booking that perfect stay to watch their favourite team play live. Now that’s a perfect match!”
“The impact of major sporting events on travel desire and demand is a phenomenon we are observing globally and in India as well. As the Official Accommodation Partner for the ICC Men’s Cricket World Cup 2023, we help fans make their cricket-inspired travel as seamless as possible by offering them flights, rental cars, taxi, attractions and of course all kinds of unique places to stay. We are delighted to celebrate one of the world’s biggest sports with the launch of our campaign ‘Howzat for your perfect stay’ that beautifully showcases the fun and excitement of booking on Booking.com” said Santosh Kumar, Country Manager, India, Sri Lanka, Maldives and Indonesia, Booking.com.
The integrated campaign will air in India throughout the tournament from October 5 to November 19, 2023 across digital, PR, social and TV.
