Bahrain Tourism names Intrepid Marketing & Communications as India trade representative

Intrepid Marketing will spearhead BTEA’s trade representation in India, market outreach, and strategic partnerships across Indian and increase visitor arrivals to the Kingdom of Bahrain.

The Bahrain Tourism & Exhibitions Authority (BTEA) has appointed Intrepid Marketing & Communications as its official India sales and representative agency to lead its market development, trade engagement and strategic partnerships across the country.

Under the mandate, Intrepid Marketing will spearhead BTEA’s trade representation in India, market outreach, and strategic partnerships across Indian and increase visitor arrivals to the Kingdom of Bahrain. The collaboration aims to further position the island nation as a compelling destination for Indian travellers, focussing on leisure tourism, rapidly growing MICE (Meetings, Incentives, Conferences and Exhibitions) segment, destination weddings and bespoke group travel.

Through this partnership, Intrepid Marketing & Communications will work closely with the travel trade, corporate sector, wedding planners, event organisers and key stakeholders to enhance awareness, foster meaningful partnerships and drive visitor arrivals from India.

Commenting on the appointment, Dana Osama AlSaad, Deputy CEO for Projects and Resources, Bahrain Tourism & Exhibitions Authority, said, “India remains one of Bahrain's most high-potential source markets, and we are delighted to appoint Intrepid Marketing & Communications as our representative in the country. Their strong understanding of the shifting Indian travel landscape, extensive industry relationships and proven destination marketing expertise make them an ideal partner as we continue to expand our footprint. Together, we’ll reinforce Bahrain's tourism appeal amongst Indian leisure travellers, event organisers, wedding planners and corporate groups across India.”

Speaking on the appointment, Sunil Mathapati, Director, Intrepid Marketing & Communications, said, “Having had the privilege of working with the Bahrain Tourism & Exhibitions Authority for over six years, it is truly a pleasure to be back, representing a destination that we know and believe in. Over the years, we have built a strong relationship with the BTEA team – founded on shared values, mutual trust and a common vision for tourism growth. We look forward to deepening our engagement with the travel trade to unlock new opportunities across leisure tourism, MICE and destination wedding segment. This renewed partnership offers Intrepid another chance to reset benchmarks in Indian visitor arrivals to the Kingdom of Bahrain.”