The Department of Tourism, Govt. of Arunachal Pradesh with the help of Be Viacom18 has roped in Bollywood superstar John Abraham as the brand ambassador for Arunachal Pradesh.
Abraham has always shared an affinity towards the state’s culture, history and scenic beauty. His love for the North East has often been highlighted through his immense support to the region. Besides owning the North East football team, John has supported the seven sisters through his participation in “Run for North East”, a marathon hosted earlier in January.
Joram Beda, Tourism Secretary, Govt. of Arunachal Pradesh said, “Our focus this year lies in boosting the tourism sector and making Arunachal Pradesh a ‘Must See, Must Experience’ state. For this vision’s success, we need like-minded partners that see and understand our vision and can help us chart this path. We found such a partner in Viacom18 who have helped us get John Abraham, a superstar, an adventurer and a great human being on board. We believe our association with him will strengthen our purpose of putting out our state in the Indian diaspora as a prominent tourist destination.”
Excited about representing Arunachal Pradesh tourism, John Abraham said, “I am honoured to have been chosen to promote the tourism of Arunachal Pradesh. I have always been fascinated with North East India: each state has its unique beauty, history and culture. It’s a state rich with culture, mysticism, great people and stunning views. When I’m there, all I need is some music, my boots to walk around and a mind free from all worries to be able to embrace the mesmerizing beauty of Arunachal Pradesh.”
