National Institute of Tourism Promotion in Argentina (INPROTUR) has successfully completed a multi-city interactive seminar in Bengaluru, Kolkata and Mumbai to promote Argentina in India. The interactive seminar did provide an appropriate platform to interact directly with India’s leading tour operators, key decisions-makers from the industry, airline representatives, travel agents and the media.
The “International Marketing Plan 2012 – 2015 ConectAR” provides some guidelines that will position Argentina as a destination of excellence. Various strategies have been implemented based on the needs, wants and expectations of potential tourists. Argentina Tourism has also developed a new experiential website, which is extremely user friendly, where visitors can learn about the country. Many innovative concepts, a new approach, latest and emerging trends can be explored on the new website. Argentina is a country that offers a wide range of options. 200 unique experiences have been developed to tempt, motivate and cater to needs of travellers.
“This was a superb platform to promote and showcase the attractions of the country and we are positive that this will increase the tourist arrivals from India into Argentina,” opined Enrique Meyer, Minister of Tourism of Argentina, President of the National Institute of Tourism Promotion.
Medha Sampat, Director, KNACK – the India representative for INPROTUR said, “We are thrilled with the overwhelming response. The interactive seminars provide a great opportunity to meet and present the innovative product to the Indian travel trade. With the diverse portfolio the positioning strategy varies for each product. Each product is unique and special. It will help explain the different Argentine destinations in depth to create a better understanding and develop the right perception about the country. The destination offers an assortment of products which can be packaged in an innovative way, so it is important to educate the trade on this amazing destination.”
