World’s largest hotel franchising company continues its growth trajectory across the region with new openings and brand entries
Hotel franchising company Wyndham Hotels & Resorts continues to expand across Europe, Middle East, Eurasia and Africa (EMEA) with a number of recent hotel launches and a strong line-up of openings expected in 2022.
In 2021 Wyndham achieved nearly 70 new hotel signings across EMEA and a host of exciting openings. In addition, the company launched several multi-faceted initiatives to support and empower hotel partners across EMEA to innovate and respond to changes in demand and on-going travel restrictions.
In Europe, Wyndham furthered its footprint of over 300 hotels with the addition of 12 resorts in destinations including Turkey’s Aegean coast, Spain’s Costa del Sol, the beautiful island of Tenerife, secluded country estates in the UK and the Austrian Alps.
The European growth trajectory also included important openings in key cities, such as the expansion of the upper-upscale Dolce Hotels and Resorts by Wyndham brand in Denmark with stylish hotels in Copenhagen and Odense and the launch of Trademark Collection by Wyndham through more conversions in Budapest, Bucharest, Thessaloniki, Brussels, Manchester and Sheffield.
In the Middle East, Wyndham continued to bring more accommodation options to Dubai, as the city officially welcomed the highly anticipated Expo 2020 global exhibition, with more openings under the Howard Johnson, Ramada, as well as the La Quinta and Days Inn by Wyndham brands, both launched in the market for the first time in 2021. Wyndham also bolstered its leisure offering in Oman with the launch of Wyndham Garden Salalah Mirbat, a waterfront resort in a popular destination in the Sultanate.
In India, Wyndham reached its 50th hotel mark, with new openings in culturally rich destinations including Jaipur, Varanasi, Mohali and Udaipur under the Ramada, Howard Johnson by Wyndham and the upscale Wyndham brand. The expansion is part of Wyndham’s commitment to growth for the sub-Indian continent with a development pipeline of approximately 30 hotels, with eight expected to open in 2022 alone.
Other EMEA highlights included the steady expansion of Ramada by Wyndham brand with an additional 18 new hotels across the region, including a broad range of destinations from Georgia (Tbilisi), the UK (Cheltenham), Romania (Targu Jiu), and more.
Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts, said: “We are proud to look back on what Wyndham has achieved across EMEA, despite the on-going challenges and disruption in the travel industry. We focused on strengthening our fruitful partnerships, adding more exciting destinations, and broadening the reach of our brands. Our growth is ultimately a testament to the resilience of our hotel partners and the value proposition Wyndham delivers to them. We are delighted to offer even more exciting hotels for our guests and look forward to working with our partners and teams across EMEA in 2022 and beyond.”
