The Thailand Travel Mart Plus (TTM+) 2023 ushered in a new era of business opportunities for buyers from around the world looking for the meaningful travel experiences in Thailand and within the ASEAN region. The show is being held from 31 May to 2 June at the Queen Sirikit National Convention Centre in Bangkok.
The largest b2b event of the Kingdom witnessed the presence of 374 buyers from 50 countries who interacted with 435 exhibitors from cross section of the industry from Thailand and the Greater Mekong region. As many as 112 media professionals from Thailand and overseas attended TTM+ 2023 to report on the show.
With sustainability as the key focus, TTM+ 2023 is being held under the theme of ‘Visit Thailand Year 2023: Amazing New Chapters’ as part of the Tourism Authority of Thailand’s (TAT) strategy to highlight the country’s ongoing efforts towards a meaningful travel direction.
The objective is to elevate supply and distribute tourism revenue countrywide, while creating sustainability by leveraging the kingdom’s 5F soft-power foundations – Food, Film, Festival, Fight and Fashion.
Presiding over the opening ceremony, Phiphat Ratchakitprakarn, Minister of Tourism and Sports, Thailand, said “The TTM Plus 2023 is a showcase of the Amazing New Chapters of Thailand’s tourism towards sustainability and being a quality destination. While continuing to be an important platform for all participants to foster a long-lasting business relationship, the event is also envisioned to highlight the leveraging of sustainable standards, technology and Thai soft powers to transform Thailand’s tourism sector.”
TTM+ has returned to Bangkok in 2023 after it was relocated to Chiang Mai, Pattaya, and then Phuket in previous years as part of the TAT’s strategy to promote provincial destinations.
This provides a great time for overseas buyers and media to first-hand experience the growth of facilities, infrastructure, and business prospects that Bangkok has to offer after the travel and tourism industry has returned to normal.
The opening day programme includes Thailand product update and TTM Talk, and the GMS product update presented by Cambodia. The TTM Talk on the subject of ‘Building A Sustainable Future for Tourism with Innovation Technology’ was presented by Google Cloud Thailand.
Tanes Petsuwan, TAT Deputy Governor for International Marketing – Asia and the South Pacific, said “The TTM Plus is one of Thailand’s most significant B2B travel trade events and has gained its own reputation as a ‘must-attend’ on the annual travel trade calendar. This year’s event marks the 20th time that it is being held and continues to maintain Thailand’s market position, as well as help promote travel within the ASEAN region.”