TripAdvisor has announced the launch of a new airline reviews platform. At the same time the review giant has revealed a redesigned flights search service and the beta launch of its “flyscore” feature that rates the quality of each air travel itinerary for consumers. The new enhancements to the site bring transparency to a marketplace that has become increasingly difficult for consumers to make direct comparisons between flight options.
With the launch of the new airline reviews platform, which will include all major airlines globally, TripAdvisor expands its massive base of 350 million traveller reviews and opinions. Travellers now have a go-to resource for making more informed air travel decisions based not only on the price of the flight, but the total experience with the airline as viewed by TripAdvisor’s community of more than 340 million monthly unique visitors.
Bryan Saltzburg, Senior Vice President and General Manager, global flights business said, “The time has come for a better way to research, compare and shop for flights. TripAdvisor is excited to innovate and lead with the launch of airline reviews in 48 markets in 29 languages. Additionally, we’ve introduced a set of new features within our search experience to help consumers better understand the true value of air travel beyond price.”
“Over the years, the in-flight experience has changed dramatically – in some ways for the better, in some ways for the worse. We know our users tell us it is not always easy for travellers to find the best options by just looking at the baseline price of a flight. We’re uniquely solving that problem by surfacing candid traveller reviews and photos, detailed amenities information and tools to find the lowest fares all on one site empowering flyers to pick the best itinerary for their trip.”
