Thomas Cook (India) and SOTC Travel, have launched an extensive range of cruise holidays across international and domestic destinations, The companies intend to tap into the leisure market, special occasions, B-leisure, MICE and weddings.
Post pandemic, the companies have emerged as top sellers of India cruises (Cordelia), with over 4000 customers booked in this short span. With rapid easing of international health protocols/restrictions, the Companies’ data reflects a significant 35-40% month-on-month uptick for cruise holidays; key demand drivers being families: 41%; young professionals/millennials: 29%; couples/honeymooners: 24%. Thomas Cook and SOTC’s new Cruise Holidays aims to maximise on this strong and growing potential – with its seacations, river cruises and sustainable blue tourism programs.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said “Cruise holidays offer the perfect combination of entertainment and relaxation, be it for multi-generational families, young professionals/millennials and couples. What is noteworthy is that Indians are opting for sea-cations to celebrate a special occasion or a milestone – be it a cruise to nowhere for 2 nights to a luxurious sailing of 30 days! We are seeing growing preference for higher categories like ocean-view cabins and suites, reflecting clear appetite for higher spend. Our extensive portfolio of Cruise Holidays offers a delightful array of cruise experiences from favourites to new and exotic locales. And to accelerate demand, we have launched a range of unbeatable offers like Buy One-Get One Free and early bird specials on select cruise lines.”
Daniel D’Souza, President & Country Head – Holidays, SOTC Travel, said “Cruise Holidays offer the perfect opportunity to our customers to have a diversity of fascinating experiences onboard a luxurious floating hotel. Our customers look forward to having a memorable journey by indulging themselves on the cruise with out-of-the-world gastronomic experiences, rejuvenating wellness and spa options, duty-free shopping, entertainment and adventure activities for all age groups.